Project 1: UN1
UIUX design / Service Design
lndividual Project
2022.11-2023.2
lnspiration:
When we choose clothes online, we find that many websites onlydefine categories as men and women.
There are many friends around Cali who belong to the LGBTQcommunity. In the process of learning style and choosing clothesfor them, I found that——
For the group of LGBTO people around them, they have no wayto accurately find the style that suits themselves when choosingclothes.They need to switch between male and female
categories to find only small part of their sort.And, when theywant to wear clothes that are the opposite of their biologicalgender, the size doesn't fit.
Background research
Difference between LGBTQ and straight people When
choosing the clothes
Number of wearing allgender clothing
90%
10%
Style is more neutral and unique
70%
30%
The clothes size is not suitable
80%
20%
How is society's problem toward LGBTQ crowd findingsuitable clothes?
√
√
1.They can't wear what they define as their style or identity is less clear when they feel something wrong in dressing up in their unique style.
2.When men wear high heels there is a controversy over "girl stuff"and women are more limited when it comes to buying swimsuits
Helps end shaming
Why create a category for them is important?
“The way I look at fashion, gayness, sex, queerness, it wasn’t really represented before. I used references that I collected as a gay man discovering what it means to be me, what it means to be me in this community and how I wanted to represent it.”
“It is slowly moving towards a more egalitarian world. With it, sexiness begins to transcend its sheer appeal and become a beacon that helps end shaming, celebrates body positivity, and engages the consuming public in all ways they identify with it.”
Designers should pick and choose whoever they want, for the sake of art for the sake of fairness, not to isolate these people and make them profit for the company
Helps end shaming
"Girl stuff"
Conclusion
Interview
Method（ I use color to present a person）
3 college student who was homosexual 3 college student who was bisexual
I interview 6 LGBTQ students between 19-25 yrs about their shopping experience
What is your shopping style
Online:Ssense,Farfetch,Taobao
Vintage shop
The problem in select the unisexual clothes:
The size can can not accurate to personalBecause of the particularity of the crowd, we cannot find our unique style.Its not that clear to distinguish the difference between woman and manEspecially it awkward in buying the swimming set.
Design Opportunity
lmprovements of the shopping experience:
-
Add Unisex categories to clothing selection
-
Create Avatar or a large number of model libraries based on your own body shape data to increase the effect of users trying on
-
Help LGBTQ people develop a sense of clothes and find their own style
-
Provide services to modify clothes on the platform
No,I would like to try all gender style clothes whether man or womanYes, it’s hard to specific to my own style
Do you think it‘s difficult for LGBTQ people to find a sense that suits them?
Persona
PASSIONATE
ENPATHETIC
ADVENTUROUS
CURIOUS
About
Jessica is a undergraduate student whostudy in Visual art major and interested inFashion and would like to shopping onlineand interested in unsexsual style. She ishard to identity her own style and in theprocess of finding her style throughinspriation on the shopping website. Sheimproved her sense by her friends who ismajoring in fashion design in NYC.
Personality
Introvert Analvtica
Busy Timerich
Messy dependent
Goal
Looking for a designer or website that
• helps to give some advice to choose the clothes. Hoping the website can give some
• clearly category for bio sexual. The website directly has options that
• matched for me.
Extrovert Creative
Organized Team player
Pain Points
• Clothing category not clearly to classty
• Uncertain if the stlye is suitable
• Weak-minded which style is suitable
Jessica Wu
AGE: 21
JOB TITLE: Student
SEXUAL ORIENTATION: Bio
LOCATION: San Diego, CA
RATE(SHOPING): twice/month
COST: 800
About
Martin is a student in UCSD who was belong to type of LGBTQ and was enjoying shopping online.He usually does not return clothes if he brought the clothes online even though its not suitable and modify his own clothes by himself. He is also pleased to go to the vintage store to buy clothes. He has a clear personal style and enjoys discussing outfits with friends. He is not limited to single gender. He also improves his sense via fashion influncer's outfit in instagram or redbook app.
Goal
• Ability to modify inappropriate clothingHope the webpage can accurately push
• the desired styleThrough Vr techique to accomplish try on
• clothes in real time
Frenquency use App:
Martin
Personality
Introvert Analvtica
“For me, independent modification of clothes increases brand value”
Busy Timerich
Messy dependent
PASSIONATE
INDEPENDET
PUNCTUAL
WITTY
Extrovert Creative
Organized Team player
Pain Points
• Unsuitable clothes cannot be returned
•It is more troublesome to modify cloth
esindividually
•The size unit is different for each countryand it is difficult to measure
AGE: 22
JOB TITLE: Student
Sexual Orientation: Homosxual
LOCATION: San Diego, CARate(shopping):once per month
Cost: 500
Competitive Analysis
1.App - Ssense
A multi-brand retailer based in Montreal, Canada specialising in the sale of designer fashion and high end streetwear.
Key concept:
Shop designer fashion.Trending & sought-after styles. Enjoy access to limited-release streetwear collections and rare sneaker drops. More Than 500 Designers. Fast Worldwide Shipping. Secure & Easy Checkout. Exclusive Collections.
Summaries
1. muti designer brand and sort of clothes that give user more optional.
2. limited part of recommdation about single clothes.
3. catogory is divided in man and woman.
2.App - Farfetchis
a British-Portuguese online luxury fashion retail platformthat sells products from over 700 boutiques and brands from around the world
Key concept:
From the world's best designer fashion to emerging brands, open doors to 100.000+ styles . Get express delivery & free returns.
Summaries:
1. Category divided in woman,man,kids.
2. Fousing on the introduction of clothing style and the size can be limited convert.
3.Returning by 5-7 businees day.
3.App - Shein
New Trends in Clothes.High Quality.Free Shipping Available! FreeReturn.Free Return.
Key concept:
Shein is a Chinese online fast fashion retailer.The company is known for its affordably pricedapparel. In its early stages, SHEIN was considered more of a drop shipping business than aretailer.turns.
Summaries:
1. Category divided in woman,man,kids.
2. Fousing on the introduction of clothing style and the size can be limited convert.
3.Returning by 5-7 businees day.
Insight
Through the sharing from the LGBTQ crowed how the experience they shopping online, i intervewed 8 studentwhich belong this specific crowed.I made a conclusion about their thought over todays shopping app function and what they expected in the future.
-Today function-
Woman&man gender category
Get inspiration from social media
Woman&man gender category
Redesign clothes byself
Mail back the clothes for returning
-Expected function-
Category for LGBTQ
International size conversion
Style guide service
Get inspiration from social media
Match a variable model data to try on.
Offline measurement
Color Palette
FFFFFF
B6B6B6
141414
717890
F3F3F3
DAC4F6
FFFFFF
Design System
Visual design
![8LA6FL6[J]ROOY]~(_W5DXG.png](https://static.wixstatic.com/media/264f24_d1216d973e1a4019b358751fc4d871ae~mv2.png/v1/fill/w_113,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8LA6FL6%5BJ%5DROOY%5D~(_W5DXG.png)
User Feedback
01
INTERACTION
The style of the Home page can clearly target the group, and it has a simple and fashionable feeling. Maybe choosing a better and vivid font will make the interface more layered
02
COMMUNITY
In the discovery community, users can make a perfect combination with the data in the app. Everyone can locate their own suitable style and the page design is very novel
02
IDEA
I think idea is very suitable for LGBTQ people. It provides them with a shopping platform that suits them, and considers the size of clothes for them. At the same time, I believe that the interaction in the direction of style selection will be very popular in the future.
